The New Standard

The Iconic Hb Jersey


Much More


Much More Than an Idea.

You’ve definitely seen the Hb jersey on the roads throughout the region.  The basic high-design layout is easily recognizable from a distance, stands out against the sea of a confused monotony, and takes a lasting place within your memory.  It became an icon as soon as it hit the pavement.  Within weeks, it became the must-have jersey for the cyclist’s wardrobe arsenal.  And it grew to represent an idea, a strength, a common suffering.

It was an idea that became much more than a shop.  It was an idea whose time had come.

Get yours today. Wear with pride.